The word mark for cloud break comes from a version of the typeface 'Bright' which has been specifically adapted for this project, with the initial also being used as a secondary logo.
The aim here was to make something that felt dynamic without being overly decorative, this ended up with the stylised wave for the 'C' and the water droplet leg on the 'K'.
As one of the touch-points for this project I created stickers and clothing tag designs using bright brand colours. This would both grab attention and inform the consumer about the brand and it's ideals
The CloudBreak website would have two versions - one for the standard range and one for the PRO range, signified by different colour schemes.
These websites would seperate products by style and function instead of gender, allowing the user to easily find clothing appropriate they feel is appropriate for them.
